Unlikely that rolling it back would work, because all the regulars have stopped visiting. They wouldn't know about the price reduction. The few that did (or may

Unlikely that rolling it back would work, because all the regulars have stopped visiting. They wouldn't know about the price reduction. The few that did (or maybe there's a huge sign out front), would assume it's temporary. Dismissing this as "just running numbers" exemplifies management that has no idea who their customers are, their priorities, or why they choose that particular gas station over others nearby. It was rather obvious to the in-store clerks that the $1 coffee was a draw that often enabled another $5-10 in sales per visit, and since some of these people were daily customers, many of them contributed thousands annually. Try to get all of that back from an extra 1 dollar.