The article is poorly-written but it sounds like Domino's was differentiating by introducing delivery pizza to Italy. When COVID hit, local pizzerias were also

The article is poorly-written but it sounds like Domino's was differentiating by introducing delivery pizza to Italy. When COVID hit, local pizzerias were also forced to introduce delivery to survive, and then Domino's lost it's differentiation because before if you were lazy and wanted pizza you got Domino's, but now you have local, better, options. But the article only tangentially touches on the actual reasons so I'm not sure if that's an accurate description.