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Untargeted ads are presumably less profitable and thus the preference for untargeted ads is also a preference for fewer ads.

• jonas21 2y ago
  It's the opposite. If untargeted ads generate less revenue per impression, they'll need to show you more ads to make the same amount of revenue.
  • reducesuffering 2y ago
    They’re already trying to maximize revenue and have maximized saturation of ads until their network becomes less sticky by people getting annoyed and not using it. So you’re getting the same number of ads either way, even if Facebook can’t make more money off you.
  • tshaddox 2y ago
    That doesn’t really make sense. Publishers will already show you an ad every time doing so is profitable. They won’t show you an ad when it isn’t profitable. Whatever opportunity you’re imagining where a publisher would a new ad once ads become less profitable, why wouldn’t they be showing a (more profitable) ad right now?