The type of marketer or program manager who comes up with an “unlimited” offering usually has a very limited imagination for exactly how much of something a cus

The type of marketer or program manager who comes up with an “unlimited” offering usually has a very limited imagination for exactly how much of something a customer could really use. These types usually have no sense for what limits their business could actually handle, because none of their current customers are using their service to anything approaching its operational capacity. And they probably don’t have any SREs to ask for stress-test data, either. So “unlimited” for them, just means “use it like everyone has already been using it and it’ll be flat-rate instead of PAYGO. Or go wild and use 10x or 100x that.” It doesn’t even occur to them that it’s possible that someone could use e.g. 10000x existing usage.