Shiny new phones every year, bigger better faster shinier cars, Fancier meals, must have gadgets, keeping a keen eye on the Jones's, better fuller lawn without

Shiny new phones every year, bigger better faster shinier cars, Fancier meals, must have gadgets, keeping a keen eye on the Jones's, better fuller lawn without weeds, that paved driveway you've always wanted, a faster computer, better heating systems, brand name clothing... When needs and wants get all mixed up, there is always more to be done.