> 95% of the world population uses Celsius scale, all scientists and military use it too, and ignoring units when having bombastic claims is either negligence o

> 95% of the world population uses Celsius scale, all scientists and military use it too, and ignoring units when having bombastic claims is either negligence or more probably on purpose. The article is written for an American layman audience. The scientific publication it is discussing uses specific terms, as it should. You would know this if you read passed the headline instead of knee-jerk complaining about "Americans wrong". > I am pretty sure the team (and subsequently company/companies) behind it is not limiting itself strictly to US market and willingly ignoring rest of the world, when there are countries with much bigger heat issues than US. FastCompany is an American publication and American company. Their audience is most certainly American. The fact that non-Americans can read it is no more important than French-speaking Americans being able to read Le Monde; a publication that also doesn't bother converting or specifying terms for a non-French audience.