I mean, it's a classic tactic used by many companies like supermarkets to increase prices, for example. For supermarkets it goes like this: increase price (e.g.

I mean, it's a classic tactic used by many companies like supermarkets to increase prices, for example. For supermarkets it goes like this: increase price (e.g. 1.75 to 2.00 per unit) and simultaneously put the product on offer (e.g. 3 for 5.00). Then remove offer, leaving the price increased to 2.00 per unit. It basically softens the blow by tricking the consumer into thinking every step is at worst neutral. It's the same tactics with Windows: introduce shockingly bad new version, but continue support of old version (seems neutral because "I'm never upgrading"). Force new users to new version. Release new "good" version with all the compromises of previous version (seems positive).