4 ms·
> Microsoft to get serious against these consumer-centric companies like Apple and Google Microsoft can't do that. It's not in their DNA. Every time Microsoft
by WWLink 2y ago
> Microsoft to get serious against these consumer-centric companies like Apple and Google
Microsoft can't do that. It's not in their DNA. Every time Microsoft has tried to make something consumer-centric it ended up flopping eventually. Sometimes things lasted a surprisingly long time!
But their consumer-focused stuff like Zune, Xbox, even their keyboards & mice, eventually all kinda lost focus.
Windows mobile was a weird one because they tried to use the same formula they always use - a corporate OS that had all sorts of knobs and buttons for SysAdmins to manage corporate phones. You could join a Windows phone to a domain and manage it.
Xbox was pretty successful for a while because MS just has so much clout with game developers.
Zune flopped HARD. I think the Surface product line has been kinda here and there - a total failure for consumers but some businesses like it... but not many, because most businesses have a relationship with Dell.
- gaudystead 2y agoRIP Zune. It was my favorite music player, especially being able to control it without looking at the controls. Tech industries have developed alternatives, but the intuitive features built into the Zune are something I've yet to see be matched. I suspect they moved some of those same UX engineers to the Surface & phone departments, but MS marketing departments seem to have control over things more than the actual UX designers, aaaand it all went to shit. I sincerely wish more people were able to enjoy the UX that their clever engineers designed, but I suspect their marketing departments were the downfall of those efforts.