The phrasing here is due to the CPRA which specifically requires that the link be titled "Do Not Sell or Share My Personal Information" even for ad targeting.

The phrasing here is due to the CPRA which specifically requires that the link be titled "Do Not Sell or Share My Personal Information" even for ad targeting. As far as I understand the advertising model is the same as with Google Ads - Google builds profiles and lets advertisers target users based on profiles. They do not sell user data, and I'm not personally aware of a case where Google has even been alleged to be selling user data.