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This is the perfect illustration of how consumers are at the very tail end of the market. So many decisions have been made before consumers "vote with their dol
by lr 14y ago
This is the perfect illustration of how consumers are at the very tail end of the market. So many decisions have been made before consumers "vote with their dollars/feet" that they usually have little "choice." I put choice in quotes because big companies hate consumer choice and it is why they will always prefer to do business with a sigle entity that makes decisions on behalf of the consumer. For instance, the monopoly beverage contracts that every restaurant has with Coke or Pepsi. As a consumer, you don't really have a choice in what to drink at a (fast food) restaurant, as that decision has already been made for you.
- jlarocco 14y ago> For instance, the monopoly beverage contracts that every restaurant has with Coke or Pepsi. As a consumer, you don't really have a choice in what to drink at a (fast food) restaurant, as that decision has already been made for you. Most people don't care enough, but if it's that big of a deal for you, go to a different restaurant. There's your choice. If watching HBO is more important than having an internet only option, then pay for HBO. Otherwise ditch HBO and go internet only through Netflix or something. Having choice doesn't mean you get to decide what all the options are.
- bluedanieru 14y agoI think you're just being deliberately obtuse here, but anyway here goes: the OP is pointing out the restriction of choice, not what the choices are. You won't find a restaurant that serves both Coke and Pepsi. Whether you can go to another restaurant or whatever is completely beside the point.