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Their kiosk UI is unusually poorly designed. It takes more than a dozen clicks to buy what used to be "I'd like a number two with a Coke" at the counter. Their
by yodon 2y ago
Their kiosk UI is unusually poorly designed. It takes more than a dozen clicks to buy what used to be "I'd like a number two with a Coke" at the counter.
Their old number 1/number 2/etc was incredibly efficient and swept through the entire fast food industry.
Has anyone seen a report or analysis or similar on why they abandoned that incredibly fast and effective system and replaced it with a purchase UX (both kiosk and at the counter signage) which looks pretty incompetent to the casual observer.
- ivankolev 2y agoCan't answer your immediate question, but in my experience, the enshitification of UI is usually a result of layers and layers on top of the user <> product connection. It's everywhere
- silverquiet 2y agoIt's a certainty that they A/B tested the UI and anything that added a cent or two got the green light. You are seeing the end result of that evolution. I don't eat fast food much, but In n Out is where I last experienced that kind of simplicity.