Buy advertising, get press coverage, write blog posts, talk at conferences (or post online videos) about problems solved by the cool product. I once was public

Buy advertising, get press coverage, write blog posts, talk at conferences (or post online videos) about problems solved by the cool product. I once was publicly identified as the web guy at an F100 company and it was a fucking nightmare of "Hey, I just wanted to touch base" messaging from hundreds of marketing and sales guys every week. And this was before they all had the genius idea to automate sales outreach with "AI". And I know the retort will be "just ignore it" but what happens is they start to annoy your coworkers and other things. I had one guy who figured out where I lived and harassed my doorman to find out when I came and went. I do not even work now and I still get a dozen inbound sales calls and messages a week. I ignore all of them.