I think the pump-and-dump extraction of value from any brand works pretty similarly, whether a non-profit or regular business. Lots of companies with centuries

I think the pump-and-dump extraction of value from any brand works pretty similarly, whether a non-profit or regular business. Lots of companies with centuries-long record of manufacturing previously durable goods have in the last decade or two switched to using e.g. inferior quality steel to increase profits. That'll destroy the brand, but in the meanwhile there's great profits to be had!