I am certain that Pornhub isn't doing this because they actually care about PII. However, I can think of a number of reason why they are taking this stance: *

I am certain that Pornhub isn't doing this because they actually care about PII. However, I can think of a number of reason why they are taking this stance: * They don't want the work to do the verification to be their problem, and to be legally responsible when (not if) it goes wrong. * They know that age restricted devices are few and far between, so this is just an effort to kick the can down the road another decade. * Even if all new devices support age restrictions, there will be a myriad of legacy devices that will continue to have access. * They know people in the affected states will just use a VPN to another state anyway. If all the US eventually adopts these laws, they'll block the site entirely from the US and secretly fund and post informational videos on how to use VPNs to get around the restrictions. * By blocking the states, they get more publicity for themselves, but also potentially anger a group of people into arguing their cause. One thing that I think is interesting is that they are placing a lot of trust on reliable state-level geo-IP. They're only a few bad DB records or a BGP failure that routes people from these states to other servers away from a potentially costly fine. But maybe given the benefits above, this is just another cost of doing business for them.