> But Apple’s BTO prices are, as everyone knows, totally insane. I think the thing to understand is that the only well priced configurations that Apple offers

> But Apple’s BTO prices are, as everyone knows, totally insane. I think the thing to understand is that the only well priced configurations that Apple offers are the base models. If you want more ram/storage, it's almost always better to upgrade to the appropriate level CPU that gives you that "for free". The only exception is if you want to run the absolute maximum amount of ram; there's nothing after the Ultra, so you just have to grit your teeth and smile while Apple takes their pound of flesh. Hopefully Apple's newfound interest in AI will spur them to increase the amount of ram they include across the board.