Both are motivated by money, but only one is motivated by profit. The drive to increase profits over and over, year over year, indefinitely is to the detriment

Both are motivated by money, but only one is motivated by profit. The drive to increase profits over and over, year over year, indefinitely is to the detriment of society as a whole. Meanwhile, not-for-profit entities like credit unions don't need to justify not making an extra few billion dollars this year compared to last year, meaning they're less likely to make customer-hostile moves for their own sakes.