Plus, a placebo for dumb consumers who thing a bigger package means better or more. It reminds me of a story from when I worked in manufacturing process 20 year

Plus, a placebo for dumb consumers who thing a bigger package means better or more. It reminds me of a story from when I worked in manufacturing process 20 years ago. A major vendor of sensors and control hardware was demoing a new line of sensors. The plant manager in talking with the vendor said, "These are great but I think they are too lite, people will pick them up and assume they are junk." When the vendor released the product line, they had added a weight to each by sticking a small piece of heavy metal in each one with the sole purpose of conveying weight to the customer.