In terms of absolute number of users the web is always going to dwarf any native app store. Just being in the app store may have been worth something a few yea

In terms of absolute number of users the web is always going to dwarf any native app store. Just being in the app store may have been worth something a few years ago but now with users searching through 600,000 apps with Apple's crappy search UI I don't think it counts for much any more. For example, for the Technology Review having a professionally designed app in the store was worth 353 subscriptions: http://www.technologyreview.com/news/427785/why-publishers-dont-like-apps/ http://www.technologyreview.com/news/427785/why-publishers-d...