No offense to the folks working on this, but this article makes it sound really dumb. Shine a 1.5 watt laser across the room at a receiver to charge your cell

No offense to the folks working on this, but this article makes it sound really dumb. Shine a 1.5 watt laser across the room at a receiver to charge your cell phone? Really? What's the advantage? Is the market for this thing solely folks who like to keep their cell phone sitting on the side of the room that doesn't have any outlets? ;-) The competitors like Powercast and Powermat sound a lot more interesting. Can someone please provide me with the imagination that I'm clearly missing?