I think the real ability that got lost is the ability to easily mix and match multiple logically separate things. Once upon a time, if you have some slightly d

I think the real ability that got lost is the ability to easily mix and match multiple logically separate things. Once upon a time, if you have some slightly dynamic material and you also wanted to add some PDFs from the technical writers, the webmaster would do it in five minutes. Want a video? Just add a file. Need a form? Fire up some PHP or whatever. Want a support contact or FAQ? No big deal. Now even big companies outsource their PDF hosting and viewing to a third party, they outsource their FAQ and support contact to a different fancy startup, surveys and similar forms to to yet another company, and the list goes on. The all-in-one website seems to be dead.