Yada-yada-yada, we don't need a lot of things, depending on how you define 'need'. It is an interesting philosophical question, but when analyzing what products

Yada-yada-yada, we don't need a lot of things, depending on how you define 'need'. It is an interesting philosophical question, but when analyzing what products a company decides to bring to market it is completely irrelevant. You can't make money fulfilling 'needs' unless there is also demand, but you can certainly make money fulfilling demand regardless of what some newspaper decides you 'need'. (I would imagine the next FT headline will be 'Starbucks can't explain why people need coffee', after all why spend $4 and wait in line when you can just take $0.01 caffeine pill.)