https://www.forbes.com/sites/shelleykohan/2023/10/24/costco-members-loyalty-seems-immune-to-changes-in-leadership-and-price/ https://www.forbes.com/sites/shelle

https://www.forbes.com/sites/shelleykohan/2023/10/24/costco-members-loyalty-seems-immune-to-changes-in-leadership-and-price/ https://www.forbes.com/sites/shelleykohan/2023/10/24/costco-... I've seen the same numbers in multiple articles state that 72% of Costco's profits came from the membership fee in a year that they saw record sales.