Judging by the website [1] this is an expansion of an "experiences" business that seems to have been running for a couple years, though I had never heard of it.

Judging by the website [1] this is an expansion of an "experiences" business that seems to have been running for a couple years, though I had never heard of it. On cursory inspection, they do things like Bridgerton themed tea parties at swanky hotels [2]. Which gives it some context and makes it seem less out of the blue than I had originally thought. [1] https://www.netflixhouse.com/ https://www.netflixhouse.com/ [2] https://www.banyantree.com/malaysia/kuala-lumpur/offers/a-bridgerton-experience https://www.banyantree.com/malaysia/kuala-lumpur/offers/a-br...