> I have to wonder how Steve Jobs would handle VR. In Jobs-ian fashion, Apple didn’t rush into a market and built a premium product that for all intents and pu

> I have to wonder how Steve Jobs would handle VR. In Jobs-ian fashion, Apple didn’t rush into a market and built a premium product that for all intents and purposes was well executed. Jobs was at Apple when the Lisa was introduced at a premium/eye-watering $10K (>$30K today). As I understand it, he wanted to run the Lisa group but ended up heading the Mac group instead, and competing against the Lisa. Kind of a shame for Lisa users that the Mac wasn't compatible, but the Mac ultimately ended up delivering most of the benefit at a fraction of the price. As you note, the challenge now is that there doesn't yet seem to be much of a VR headset market outside of games and vertical apps. But that might be enough for a successor to build on.