With Jobs, I think it goes even further. They went after things he was personally interested in and so he knew how to shape that product because he was scratch

With Jobs, I think it goes even further. They went after things he was personally interested in and so he knew how to shape that product because he was scratching an itch. VR has an obvious market in games and possibly others but it doesn't feel like anyone at Apple uses this thing at all. Until they figure out why the AVP should exist it'll just be an also-ran headset without a real identity.