These a 5 very reasonable proposals. One I always advocate for regarding smaller businesses that do this. Legally you must to list your previous business names

These a 5 very reasonable proposals. One I always advocate for regarding smaller businesses that do this. Legally you must to list your previous business names for 5 years. So "Super happy Mega Global tech - Formerly Bastards Inc." That way you cannot just name change away your reputational problems.