"Nobody likes ads" -> A lot of people pay a lot of money for them, because they have to or because they see results from revenue. Also, like in the late stages

"Nobody likes ads" -> A lot of people pay a lot of money for them, because they have to or because they see results from revenue. Also, like in the late stages of addiction, "we wondered why people even paid for them" -> the effect is muted and the drug is still around "for some reason".