I'm not defending them, I'm saying that their behavior is probably a different sort of bad. There are lots of ways for companies to extort consumers, they can't

I'm not defending them, I'm saying that their behavior is probably a different sort of bad. There are lots of ways for companies to extort consumers, they can't all be "enshittification". If enshittification is anything a company does that involves delivering a worse product for more money, that's fine, but then it becomes a less useful concept. My attitude in general is that diluting useful ideas to the point where they encompass an entire vibe is unhelpful. If anything anti-consumer a company does is enshittification, the causes are so disparate that solutions seem impossible. If you draw a tighter boundary around it, you can try to nail down causes and solutions.