The luxury product, materialistic worship influencer segment is only a tiny percent of the influencer economy. For every one influencer posing with a sports ca

The luxury product, materialistic worship influencer segment is only a tiny percent of the influencer economy. For every one influencer posing with a sports car in Dubai, there are a thousand other influencers whose content can be produced at very low cost. Video games, parenting, fitness, beauty/make-up/skincare, cooking, woodworking, gardening, backpacking, dancing, DIY, personal finance, etc all have tons of content creators working from home (or the gym, park, shop, whatever). I know a woman who started posting videos that were just her holding her cell phone recording a selfie video talking about being a mom. She now has brands paying her tens of thousands of dollars to promote their products, and her videos are still just phone selfies sitting on her couch.