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Are those "influencers" or just "content creators"?
by PhasmaFelis 2y ago
Are those "influencers" or just "content creators"?
- LordKeren 2y ago“Influencers” is usually a euphemism for “content creator that produces content that I don’t like”
- PhasmaFelis 2y agoI think "influencer" specifically implies someone who gets paid to shill for brands (or aspires to, once they build a following). You're not just "creating content", you're "influencing" public opinion. Early in the internet era, advertisers realized that personal testimony (e.g. from online forums) is trusted more than advertisements. So of course the obvious step was to make advertisements that look like personal testimony.
- hylaride 2y agoBoth, really. Some of it (in particular the history stuff) is pure content creation, for sure. Others give product recommendations, reviews, etc.