There's also, depending on what they are influencing, a lot of in-kind payment like free travel / electronics / makeup / clothing or whatever they are promoting

There's also, depending on what they are influencing, a lot of in-kind payment like free travel / electronics / makeup / clothing or whatever they are promoting/"reviewing". Most of the stats I've seen is that influencing is actually about 75% female, partially because the ad metrics show women respond to it more strongly. So its unfortunate they mostly highlighted men in the article.