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There is and it’s largely why most influencers aren’t worth a penny. The majority of them use growth hacks like paying for followers and engagement, which might

There is and it’s largely why most influencers aren’t worth a penny. The majority of them use growth hacks like paying for followers and engagement, which might stroke their ego when numbers go up but advertisers don’t want to pay for exposure to bots. It’s a market for narcissistic lemons.

SV_BubbleTime 2y ago
There is the other side of this I am interested in. The to advertisers, they’re expendable. In the 90s, take cute little starlet or rock musician. You invested in them. You grew them. They were pets. You couldn’t have starlet out there ruining her image, you didn’t want the story about rock star smashing the face of a bell hop to get out. You invested in their career, their art, tours, signings, albums. You knew they had a shelf life and worked to race the clock. But now… They’re expendable. There are more starlets to replace this one ready to roll. They don’t need food and water and belly rubs. They’re cattle and they’ll take care themselves. And if they don’t? If starlet does a porn with rock star… good for you, or not, who cares? Replace them if you need to. Your invest is low and maybe it works out anyhow. They’re happy for a minute, you’re happy for a minute. The customer through… they’re not going to get refined product. They’re not going to get a big time show but maybe see them at bar, or a release-day studio album just a couple over a year songs that were released to patreon members first and Spotify later. Influencers are cattle to advertisers, and everyone seems to like it this way.