Part of me wonders if this is the natural outcome of things. The world gets faster, so we're more efficient, now we have more memory and time in a datacenter,

Part of me wonders if this is the natural outcome of things. The world gets faster, so we're more efficient, now we have more memory and time in a datacenter, let's do it on our servers so we can charge a monthly fee! That works, but now things are slow until the next boost (say bandwidth/storage/whatever) - now we're more efficient, let's shove ads on it, there's plenty of end-user CPU cycles we can profit from. It seems like enshittification is not just the inevitable outcome, but almost desirable (from a profit standpoint), and thus things getting faster for you only help me (the vendor) if I can extract _more_ value by things being faster - otherwise why would I spend money to make things better?