> but critically not yet Google). My takeaway from the recent Google search engine ranking documentation leak was that they very heavily uprank big brand names

> but critically not yet Google). My takeaway from the recent Google search engine ranking documentation leak was that they very heavily uprank big brand names. A page on reddit with various short comments (many of them useful I'm sure) is going to always outrank a random individual's blog with a well-researched article about the same topic. Same for Quora, Facebook, and the other websites with big moderation teams and where we all know what to expect. There is something to be said for it as well: the quality of a reddit discussion or quora answers will probably be more consistent than if you serve up random other pages (those may be content farms, ad farms, unresearched opinions...). Other pages on the web may be better, or may be worse. I'm guessing that Google figures/found they look better if they don't serve up (m)any bad results but rather pretend that big brands are the internet now, sticking to an average (mediocre-ish) quality Perhaps that's why Google likes big brand Wikia better than this new domain