This is notable because it’s the first longstanding camera company to return to making new 35mm film cameras. Leica never stopped, but otherwise it has only bee

This is notable because it’s the first longstanding camera company to return to making new 35mm film cameras. Leica never stopped, but otherwise it has only been Lomography and cheap plastic “reusable disposable” cameras for the last several years. Pentax has said that they intend for this to be the first in a series of new film cameras, culminating in a new fully mechanical SLR.