If I lie about you or your company in my newspaper causing you financial or other harm should I not face consequences such as a lawsuit or should I be allowed t

If I lie about you or your company in my newspaper causing you financial or other harm should I not face consequences such as a lawsuit or should I be allowed to destroy your life consequence free because I feel like it? What about if I lie about my product and you use it and it fails to deliver, or causes you direct harm? Should I be allowed to do that?