Yeah. I'm trying to cut meat out for health reasons but I have 30 years' meat-eating inertia behind me. And I like the taste/texture of meat. I will happily b

Yeah. I'm trying to cut meat out for health reasons but I have 30 years' meat-eating inertia behind me. And I like the taste/texture of meat. I will happily buy something that gets me 80-85% of the way there without the health hit or energy expenditures related to real meat. I generally do not eat red meat anyway, so that loosens the constraints a bit - approximating chicken seems like it would be far, far easier to pull off than a rare steak. Also, it's different on the coasts, but here in the Midwest finding vegetarian meals out is a trial sometimes. A lot of places' "vegetarian" option is pasta with a cream sauce, or something with a ton of cheese. If they can sell this to restaurants to sub in for a chicken breast or the like, that would make it easier to skip meat when eating out.