Consumers just do not care about privacy. I talk to people every day who have essentially given up on even trying to protect their data from the Amazons of the

Consumers just do not care about privacy. I talk to people every day who have essentially given up on even trying to protect their data from the Amazons of the world. I work in a secure environment, but I also know that about half of my under-30yo staff are on tictok the moment they get home. Alexa is listening in to every word of their personal lives 24/7. They just don't care. They think they have nothing to hide. Worse yet, anyone who suggests even a modicum of security hygiene, Signal over WhatsApp, is looked at like some sort of deviant. Then their laptop gets stolen or their cloud account hacked and they are crying as their pictures are all over some website. But a month later they are back in exactly the same patterns. "But I have 2FA turned on now. It won't happen again."