> This extensive data collection poses risks to user privacy and can be exploited for targeted advertising or, if mishandled, for malicious purposes. Everyone

> This extensive data collection poses risks to user privacy and can be exploited for targeted advertising or, if mishandled, for malicious purposes. Everyone knows Amazon and Google collect insane levels of data, but from a "level of concern" standpoint, Amazon and Google's data collection is 10 times better than all of the random IoT devices that are sending data overseas or to companies that pay bottom dollar for their cybersecurity and infrastructure teams. The risk of that data being "mishandled" is so much higher. Yes, it would be great if overall data collection was lower, but with Google or Amazon many consumers are fine with gaining the usefulness of the smart assistant in exchange for letting AMZN/GOOG reap the ad tracking potential, but with the ability to trust that the brand won't mishandle their data by letting it fall into the hands of attackers.