An application managing it's own data is not Steve Jobs idea. Marketing genius/visionary types have been trying to save us from "the file system" for about a h

An application managing it's own data is not Steve Jobs idea. Marketing genius/visionary types have been trying to save us from "the file system" for about a half a century. The file system is still here and there are still magic proprietary bins for putting your data into (saving you from having to think too hard ... about the file system).