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We launched our SAAS product last year. But the last four months have been particularly remarkable, leading to a surge in our paid customer base from 10 to 550.
by abhishek-23 2y ago
We launched our SAAS product last year. But the last four months have been particularly remarkable, leading to a surge in our paid customer base from 10 to 550. Here's the strategy that made it possible:
Launched on Product Hunt:
Achieved #1 Product of the Day and #1 Product of the Week.
Initially attracted free signups and traffic.
Followed up with emails to understand their business needs and demonstrated how Feedspace solves their data collection and management challenges, resulting in 33 paid signups.
Launched LTDs on Our Own in February:
Offered Lifetime Deals, securing 15 paid signups.
Launched on AppSumo with Amazing Deals:
Gained significant exposure on the marketplace.
Got various use cases where users can use the product and feature requests.
Secured a total of 275 paid customers.
Introduced AI Tools on Our Platform:
Launched "Ask For Feedback" and "UI Auditor Tool" and listed them on AI directories.
Generated 15 paid signups.
Worked on SEO, Informational Blogs, and Organic Search:
Focused on improving search visibility and providing valuable content.
Resulted in 42 signups (with ongoing efforts).
Organic Social Engagement:
Regularly posted product updates on Twitter, LinkedIn, LinkedIn Articles, Reddit, Indie Hackers, and Instagram.
Achieved 48 paid signups.
Listed Our Product on SAAS Listing Platforms:
Listed on 70+ SAAS Platforms. Increased traffic and gained 11 paid signups.
Leveraged Customer Advocacy:
Our customers created "Wall of Love," "Wall of Jokes," "Wall of Roast," and "Wall of Pride" to showcase on their websites and social media.
This promotion helped us gain exposure to their customers, amplifying our reach and helped us gain more signups
Cold Email Outreach:
Reached out to potential customers/businesses through targeted email campaigns, further boosting our signups. Got 20 signups.
Business Partnerships:
Established strategic partnerships, enhancing our credibility and expanding our customer base.
Started Movie/TV Reviews Feed Forms:
Launched dedicated forms for collecting and showcasing movie and TV reviews.
This initiative significantly increased traffic and signups. Last 3 months got organic traffic of 60k.
All these activities have helped us better understand our users, their businesses, and their needs. We continuously work on adding new features to meet these evolving needs.
About My SAAS Product: Feedspace: https://www.feedspace.io/ https://www.feedspace.io/ is a platform where you can capture, collect and import any sort of content - testimonials, customer reviews, feedback, bug reports, interviews, daily updates, user generated content in the form of text, audio, video, image or file from your users, customers or clients to use internally or externally with a simple link. You can secure and import your reviews from all over the internet and collect them on one platform- Feedspace. Create your own Wall of Love and build social proof to increase your revenue and business.
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