3 ms·

Does this apply equally when selling (1) a known quantity for which a budget line item exists and (2) a product in a new category, like is often the case with s

Does this apply equally when selling (1) a known quantity for which a budget line item exists and (2) a product in a new category, like is often the case with startups?

riiii 2y ago
My answer would be yes. But the latter is incredibly difficult. You need to sell the idea (and it's related emotions and usefulness) in addition to the product.
- gnicholas 2y ago
  Any tips/books/etc.?