It never ends. After tenure it's about getting grants to have resources (equipment etc) and to hire a large enough team of PhD students and postdocs. Universiti

It never ends. After tenure it's about getting grants to have resources (equipment etc) and to hire a large enough team of PhD students and postdocs. Universities cover some of this by default but they expect profs to draw in third party funding and without extra grants you can't really keep up with the competition. And for grants you needs lots of papers in good venues.