> Once you know the prices are jacked up just for "you", and once you know you are being "played," you behave differently and resist. This isn't true. If you f

> Once you know the prices are jacked up just for "you", and once you know you are being "played," you behave differently and resist. This isn't true. If you find out that only Tesla is customizing their car-price for you personally, you may decide to boycott Tesla. But what are you going to do if every single car company does the same thing? Boycott all cars and take the bus? Hence my point that price-personalization works even better when more companies do it, not less.