> While framed as FOMO, to me it’s good old value-propositioned marketing. Right! Exactly, the value proposition is stating what you think the value is to the

> While framed as FOMO, to me it’s good old value-propositioned marketing. Right! Exactly, the value proposition is stating what you think the value is to the consumer, and when it aligns with what they really value then sales occur. The author made a clear distinction saying, “I naively assumed that people transacted when value exceeded price. I blindly pursued adding more value to this newsletter.” He’s talking about value from his own perspective rather than value from the customer’s perspective, like you did with listing the subjects and teaching methods in your book. I’ve made the same mistake trying to add what I think is valuable and talk about what I think is valuable, and have it lead to low sales, so I know from experience that good marketing is necessary and that good marketing can be difficult for engineers to learn, and that building it does not mean that they will come and buy it. Part of what I’m saying is you have to really understand the eww of advertising, why it’s there, where it comes from, and how to use it properly, and you have to be careful and figure out what the difference is between showing someone the value and lying to them, because sometimes the line is very gray and/or very thin.