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As someone who voted my 180 shares against the package, I'm wondering what the appeal was. As I see it, at this point, Elon has become toxic to the Tesla brand
by hakfoo 2y ago
As someone who voted my 180 shares against the package, I'm wondering what the appeal was.
As I see it, at this point, Elon has become toxic to the Tesla brand. Nobody has a "I bought it before I knew the CEO was a dick" bumper sticker on the back of a Chevrolet. Going forward, how many people who thought of Teslas as cool and aspirational in 2019, and are now ready to make the EV leap, are shopping Ford and Hyundai instead because of his embarrassing presence. This was a great way to try to flush him off of the brand.
I also suspect the EV market is enterring a new phase, and I believe it requires different management priorities and personalities. It's one thing to lead a startup into a largely greenfield market, but now the competition is established firms realizing "That 2030/2035/2040 ICE ban deadline isn't that far away, and we don't want to be holding the bag". We're no longer in the phase of visionaries flinging stuff at the wall to see what sticks, it's an increasingly established market where we should be acting based on understanding customer needs and tastes.
At a tech level, Tesla has a few years' edge on the broader market, particularly with regards to established supply chains and charging networks, but I worry they're not using that lead time to build a moat in areas regular consumers care about. The Cybertruck is a blatant example-- it's hardly going to poach F-150 Lightning buyers-- but their broad fit-and-finish issues and the tendency to be treating cars like a software product with regular patches are things that are tolerable for the early-adopter crowd, but no longer resonate when they're one brand among many.
Don't tell me about self-driving or robotaxis. Tell me how you're going to make sure the 2034 Model 3 is going to out-compete the inevitable Civic and Corolla EVs.