Most sales are completely for no necessary utility now — often not even convenience even. You need to create psychological need to get the buyer into an unnece

Most sales are completely for no necessary utility now — often not even convenience even. You need to create psychological need to get the buyer into an unnecessary product or service because frankly they are already over served. This is mostly a sign of our economy being built on post-need. It’s sad because somehow we still heap suffering on ourselves as we run ragged to come up with faster ways to inject digital heroine into our kids veins.