Always take these surveys with a grain of salt. It's difficult to get accurate information from people self-reporting their behavior. Facebook has become so in

Always take these surveys with a grain of salt. It's difficult to get accurate information from people self-reporting their behavior. Facebook has become so ingrained in peoples' routines that they don't even realize their actual usage (and in many times are in denial). I'd like to see if Facebook feels their analytics back up this self-reported data - my gut says it would not. This is also true about the advertising. Many times effective advertising gets into the subconscious - you don't realize it's working on you. The ads have to at least raise awareness of the product.