Joel Spolsky touched on Sun in Strategy Letter V (2002): https://www.joelonsoftware.com/2002/06/12/strategy-letter-v/ https://www.joelonsoftware.com/2002/06/12/

Joel Spolsky touched on Sun in Strategy Letter V (2002): https://www.joelonsoftware.com/2002/06/12/strategy-letter-v/ https://www.joelonsoftware.com/2002/06/12/strategy-letter-v/ > Smart companies try to commoditize their products’ complements. [...] > Headline: Sun Develops Java; New “Bytecode” System Means Write Once, Run Anywhere. [...] > Sun’s enthusiasm for WORA [write once run anywhere] is, um, strange, because Sun is a hardware company. Making hardware a commodity is the last thing they want to do.