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> And it is effective to the tune of about $300B/year, looking at Google's ad revenue. That's conflating total market with specific benefit though. If Google
by ethbr1 2y ago
> And it is effective to the tune of about $300B/year, looking at Google's ad revenue.
That's conflating total market with specific benefit though.
If Google ran the dumbest, most basic ad-targeting, their ad revenue would still be >0.
- nostrademons 2y agoIt would be > 0, but pretty significantly < $300B. I think a lot of people underestimate the importance of good targeting to the online ads market. It's taken over from print/media/TV brand advertising because it's orders of magnitude more efficient. When Google was young (~2005) advertisers were reporting that they'd get 3-5x more conversions from Google at 1/10th the ad budget because the conversion rate was that much higher.